Four Easy Tips For Publishers To Improve CPM’s

Four Easy Tips For Publishers To Improve CPM’s August 23, 2012 admin Internet When it comes to online advertising, eCPM is a very helpful tool to know if revenues are going in the right direction. Regardless of payment models, type of ad campaigns, or any other factors, eCPM is one of the best ways for ad networks like Marimedia to measure campaign results and analyze the data.

With eCPM a publisher can easily assess his inventory and find the best way to monetize it. Whether an inventory is being sold through revenue share, CPA or CPC makes no difference; the eCPM evaluates what would have been the results if an inventory would have been sold based on a CPM model. Here are some tips to improve eCPM’s: Be interactive! Interactive is engaging, and people like to be engaged with what they’re seeing.

Media types like In-page, floating, pop-ups, pop-unders, video, expanding, and flash can yield very positive results for a publishers campaign. However, ad networks always encounter many publishers that have grown increasingly weary of using rich media, since these types of ads often fall into the “spam” category.

However, if done subtly, these ads can generate huge profits. Get out there! In this internet era, visibility is the key. You have to make ad campaigns as visible as possible on your site.

What we mean by this is not that you should place advertisements exclusively above the fold, since this is not necessarily what brings more traffic. Instead, consider offering more advertising space on your site.

In this manner, advertisers can feel free to test their ads for best performance, and in turn, help you monetize your site better. Companies like Marimedia make sure this is one of the first recommendations to be given to new publishers. Talk, talk, talk! They key to a healthy relationship is communication.

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In the same way, publishers must develop good communication skills with their advertising partners, so a good and successful collaboration can go forward. This will help publishers better understand the advertisers needs and specific campaigns.

It is recommended to know your ad network as best possible to be able to send the right traffic and make the best out of your available inventory. Also, be constantly updated by checking performance reports and stats on a daily basis. Take a chance! It is hard not to get discouraged when an advertising campaign does not work right away.

But remember that optimization takes time and never be afraid to take a chance and try something new. For example, try different banner sizes on your site, move them around, allow different banner categories to appear on your site. We know it can be scary at first, but shaking things up is the only answer sometimes.

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This can bring you more traffic and the advertiser more clients. Each individual campaign attracts a different audience, which is why testing many ads can more easily help you chose the one that is right for your site visitors. marimedia , marimedia review Comments are currently closed. Recent Posts Four Easy Tips For Publishers To Improve CPM’s Going Online To Find The Cheapest Heating Oil Can A Shoe Really Be Made Without A Heel?

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